Rebranding

Primasanti, Yunita (2021) Rebranding. In: Brand Marketing: The Art of Branding. CV Media Sains Indonesia, Bandung, pp. 173-186. ISBN 978-623-362-310-0

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Abstract

Sistematika buku Brand Marketing: The Art of Branding ini mengacu pada pendekatan konsep teoritis dan contoh penerapan. Buku ini terdiri atas 12 bab yang dibahas secara rinci, diantaranya: Konsep Dasar Merek, Strategi Pengembangan Merek, Membangun Ekuitas Merek, Sistem Indentitas Merek, Brand Trust dan Brand Attitude, Brand Performance dan Brand Loyalty, Brand Image dan Brand Awareness, Brand Love dan Brand Emotional, Brand Visibility and Brand Integrity, Brand Positioning dan Brand Value, Rebranding, dan Customer-Based Brand Equity (CBBE)

Item Type: Book Section
Subjects: H Social Sciences > HC Economic History and Conditions
Divisions: Fakultas Sains, Teknologi dan Kesehatan > Teknik Industri
Depositing User: Yunita Primasanti
Date Deposited: 18 Mar 2022 02:07
Last Modified: 18 Mar 2022 02:12
URI: https:///id/eprint/2132

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