Perancangan Visual Branding Clothing Calumdrink.studio

SENA, Andhika Bayu and Lukitasari, Evelyne Henny and Wibowo, Yudi (2025) Perancangan Visual Branding Clothing Calumdrink.studio. Skripsi thesis, Universitas Sahid Surakarta.

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Abstract

Calumdrink.studio is a street culture themed fashion brand that combines philosophy and implied meaning from the phenomena of people's lives into clothing. This brand focuses on deep and reflective visual expression in its designs. The lack of promotion by Calumdrink.studio makes the brand not widely known even though it has a strong philosophy. Calumdrink.studio is still less competitive with brands in Solo, such as RownDivision & Steeze.ltd. It has an attractive design but rarely releases products so makes reducing consumer interest. The existence of "beast" branding has potential, but it is less active on social media and resulting in minimal interaction. Calumdrink.studio creates streetwear clothing that is not only visually appealing but also has a deep narrative related to social phenomena and people's lives. This brand becomes a medium of expression for individuals who want to convey messages through clothing. Calumdrink.studio's design method includes researching social phenomena through observation, literature, and interviews. Furthermore, this method is developed into a design concept with a strong philosophical value. This concept is visualized in the form of graphics, typography, or illustrations and is produced using quality as well as sustainable materials. The finished product is distributed and promoted through digital media and street culture communities to build brand engagement and appeal. Calumdrink.studio has succeeded in creating a clothing collection that not only functions as a fashion statement but also as a means of communicating ideas and social reflection. With a strong philosophical approach, this brand has significant value among streetwear lovers through the meaning behind each design.

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